• Digital Marketing

    What Can You Do With A Digital Marketing Degree

    Digital marketing is one of the most happening fields. With a degree in digital marketing, you can surely go for a job in an agency or a company.  Once you have enough exposure to handling different client accounts and running different campaigns, you can start freelancing.  Of course, your experience will help you convince your potential customers. Also as you are aware of how digital marketing works, you can either start and share knowledge of the same through a blog and can monetize the blog to earn extra money. You can also start your YouTube channel to share knowledge.  You can get into growing and selling websites. Adsense and Amazon…

  • Digital Marketing

    How To Do Your Own SEO For WordPress

    SEO is a huge thing that is neglected by most beginner bloggers.  For a blog to grow there are mainly 2 things, one is good high quality content and the next is SEO. It’s not a number game. It is not about publishing 1000 articles, even 50 good articles are more than enough.  Let’s say you have done good research and published high quality and useful 50 articles based on keyword research and competitor analysis, next comes the SEO part.  In SEO there are 2 things, On-page and Off-page.  On page SEO is very important if you want to get a good ranking. There are many things when it comes…

  • Digital Marketing

    How To Determine Best Keywords For SEO

    Initial days before I got into digital marketing, when I used to read stories of people making money through blogging, all I thought was writing articles is enough to get traffic to my blog.  I knew nothing about organic traffic, SEO. Once I started to know about SEO I realized how stupid I was about traffic.  If you are starting a blog, it is worth investing some money on keyword research tools like Semrush or Ahref.  Without investing in a premium keyword research tool, you will not be able to determine the best keyword.  Don’t you worry, semrush comes with 1 month of free trial and ahref provides you $7…

  • Digital Marketing

    What Is A Good CTR For Facebook Ads

    Before getting into numbers we need to understand what is click through rate.  It is the number of clicks you receive on your ad divided by the number of impressions.  i.e. Clicks / Impressions = CTR 50 Clicks / 1000 impressions = 5% CTR For Facebook, the average CTR across all industries is 0.9% source is wordstream.com. If you go to wordstream.com you can see the CTR for different industries, that way you will have a better idea of what is the standard in your industry. Below are some of the businesses and their click through rate. The ways to increase your Facebook ad click through rate is as below.…

  • Digital Marketing

    What Is A Good CTR For Google Ads

    Before getting into numbers we need to understand what is click-through rate.  It is the number of clicks you receive on your ad divided by the number of impressions.  i.e. Clicks / Impressions = CTR 50 Clicks / 1000 impressions = 20% CTR In google ads, we shall look into Google ads search and Display ads. THE average CTR is 1.91 % for google search ads and 0.35% for display ads. Source is wordstream.com If we have a good click-through rate, we would end up getting more targeted traffic and that is more bucks for the ad money spent. click through rate will help us determine the quality score of the…

  • WordPress

    How To Make A Drop Down Menu In WordPress

    In WordPress to make a drop-down menu, all we need to do is place the other menu items under the main menu.  Example: let’s say we are creating a WordPress website for a training academy and they have courses on different programming languages like c, java, c++, python. Let’s say we want all these programming languages to come under the menu programming. This is how we can do that.  Login to WordPress, navigate to pages, and let’s create a page called “Home”. Let’s create a few more pages as below. 1] Training  2] Contact us  3] About Us  4] java Course 5] C course 6] python course etc. Now all…

  • WordPress

    How To Embed A Contact Form In WordPress

    The simplest way to add contact form into WordPress is to use WPForms. No need for special skills, just we need to install WPForms. Let’s get directly into the practical aspect. Log in to WordPress navigate to plugins. Now on this screen let’s search for the WPForm plugin.  Let’s install and activate it. Now you can see I am in the WPForm dashboard. We have different form options to choose from like 1] Blank Form 2] Simple Contact Form 3] Newsletter Signup Form 4] Suggestion Form Click on “Add New” and choose “Simple Contact Form”.     We can see that there are some default fields as part of the…

  • WordPress

    How To Scan A WordPress Site For Vulnerabilities

    To scan the site we would need a good plugin. There are many virus & Malware scanning plugins in the market.  Below is the list of some good plugins. 1] Sucuri Security 2] AntiVirus 3] Quttera Web Malware Scanner 4] Anti-Malware 5] WP Antivirus Site Protection and many more We shall see 2 plugins and see how it works.  Let’s login to WordPress and navigate to the plugins. In the plugins screen, search for the plugin “Sucuri Security” and install and activate it. Now we are in the Sucuri Security plugin dashboard.  If we see it has automatically run the scan and we can see the result of my site…

  • How Long Does It Take To Learn WordPress
    WordPress

    How Long Does It Take To Learn WordPress

    I learned WordPress on my own. It took me more than a month to get comfortable with all the options. In the beginning, it will be a little daunting, not knowing how to give a name to your WordPress, to add a page or post or add an image or adding a plugin, etc. Everything seems confusing. There are some main things which every website would need. If you learn those, you can confidently say you know WordPress to some extent.  They are 1] Setting up the name of the website 2] Adding a logo 3] Adding pages 4] Adding posts with text and images 5] Creating menus with pages…

  • How Does MailChimp Work With WordPress
    WordPress

    How Does MailChimp Work With WordPress

    Mailchimp is used to do email marketing. When it comes to email marketing we do have many options. Mailchimp is one of them. If you’re a newbie in the blogging world and your customer base is still growing and within 2000, then MailChimp is best for you to do email marketing and up to 2000 email list, it is FREE. Now coming to the question of how MailChimp works with WordPress, the answer is simple, we use MailChimp to capture the email ids of our blog readers. We then inside the Mailchimp dashboard create campaigns to send emails to our subscribers. Before seeing how it works, let’s go ahead and signup…